We are delighted to welcome two new hotels: Armathwaite Hall near Keswick in the Lake District and Rockliffe Hall near Darlington in County Durham. Look out for their pages on the Pride of Britain website soon, and of course the famous Pride of Britain plaque outside their front doors.
Admission to the consortium is subject to an inspection visit by an existing member hotelier, approval by the elected board and then a vote involving all members. We have an upper limit of 50 hotels (all within the UK) to preserve the quality and exclusivity of the brand. Members pay an annual fee to cover a wide range of marketing and other services and all are visited on a rotating basis by our mystery guests.
So, getting in is quite an achievement!