According to some recent research, by the end of this year more online hotel reservations will be made using smart phones than personal computers.
That is why we shall shortly unveil a mobile-specific version of the Pride of Britain Hotels web site to make finding and booking your hotel even simpler.
Please look out for many improvements to the main site at the same time, such as the addition of road maps, video clips and more intuitive search functions.
Electronic bookings now account for the lion’s share of our business but sometimes there can be no substitute for having a friendly, well-informed person at the other end of the phone. And at Pride of Britain UK Luxury Hotels, there always will be.