Rebranded by Westminster Council and the Society of London Theatre as “Theatreland”, London’s main theatre district, which contains approximately forty venues, is located in the heart of the West End of central London, and is traditionally defined by The Strand to the south, Oxford Street to the north, Regent Street to the west, and Kingsway to the east. Prominent theatre streets include Drury Lane, Shaftesbury Avenue, and The Strand. The works staged are predominantly musicals, classic or middle-brow plays, and comedy performances.