Why Choose Pride of Britain Hotels?

Our aim is to reduce the time you have to spend searching and increase the time you spend exploring and enjoying the finest hospitality in superb locations throughout the UK.

We’ve selected and approved 50 of the best independently owned luxury hotels and spas around Britain for you to enjoy, whether you’re seeking a romantic retreat with a loved one, looking for a luxurious spa break, planning a golfing break with the boys or searching for the perfect base from which to explore the local area, you can be safe in the knowledge that we have you covered. Enjoy the best rooms, the best food and the best hospitality from Britain’s leading luxury and boutique hotel collection.

Outstanding hospitality is the common thread that runs through all our member hotels and you’ll experience this wherever you choose to stay. Each has its own distinctive style and character but all of them are run by people with a passion for great hospitality, verging on the obsessional.

All members of the Pride of Britain Hotels collection offer something unique. Soak up the beautiful setting of the Scottish Highlands, indulge with Michelin Star dining, explore the Cornish coast, lose yourself in an historic mansion or retreat to a boutique bolt-hole. We’re sure you’ll have an exceptional experience whichever hotel you choose and re-discover the art of great hospitality for yourself.

The Best Locations

Our member hotels are located throughout Britain, ideally positioned for exploring the stunning countryside and coastlines, immersing yourself in history or delving deep into the heart of our bustling towns and cities. Take in the fresh countryside air, explore the heart of London, relax by the sea or strap on your walking boots and start exploring. Whatever you have in mind, you’ll find the perfect locations with Pride of Britain Hotels.

The Best Rooms

There is nothing quite like sinking into the soft embrace of a welcoming bed after a long day spent relaxing. A good night’s rest followed by a stunning breakfast the following morning are two of the key ingredients in a perfect break. By choosing a Pride of Britain hotel, you’ll be able to enjoy a range of retreats, from stunning honeymoon suites and romantic four-poster beds, to roll-top baths and family-friendly rooms with games consoles. Whichever hotel you choose, fabulous bedrooms await you.

The Best Food & Drink

With nine Michelin stars shared across the Pride of Britain collection, as well as scores of AA rosettes, you know you’ll have a eating experience to remember when staying with one of our hotels. Whether you’re looking for fine dining in beautiful settings, a relaxed brasserie or a traditional county pub-style setting, we have dining options to whet any appetite.