Pride of Britain Hotels is a limited company incorporated in England and Wales with registered number 1889316 and with registered offices at Cowage Farm, Foxley, Wiltshire SN16 0JH England. Pride of Britain is responsible for this website and its contents.

The privacy policy is for this website and governs the privacy of its users who choose to use it. The policy sets out the different areas where user privacy is concerned and outlines the obligations and requirements of the users, the website and its owners as well as the ways this website processes, stores and protects user data and information including a description of the measures taken to protect the security of personal data. It also explains how to:

  1. a) Access, correct or delete the personal data that you have provided.
  2. b) Withdraw any consent you may have previously given to the processing of your personal data.
  3. c) Tell us not to contact you with marketing materials about our products and services.
  4. d) Ask any questions you may have about our online privacy policies.

The information shown in the website is believed to be correct. However, Pride of Britain Ltd (trading as Pride of Britain Hotels) does not accept liability for any loss arising from errors or omissions nor does it accept responsibility for information that has been supplied in good faith by third parties. Customers are advised that any booking made using this site constitutes a contract between themselves and the hotel, not Pride of Britain Hotels.

Please read carefully this notice of our Privacy Policy (Notice) and the Terms of use for this website. Your use of the website signifies your agreement and consent to the Notice and the Terms of use. If you do not accept the Terms of use and this Notice, then please discontinue your use of the website.

Data collected from customers using this website is used exclusively by Pride of Britain Hotels and its member establishments and is not passed on to outside companies.

The use of text or images in this web site by other organisations without the express permission of Pride of Britain is strictly prohibited and may infringe copyright law.

Personal Data

Personal data is any information that can be used to identify a specific individual such as your name, address, home address, phone number and credit card information.

Below are described some of the ways by which you may provide us with your personal data and the types of personal data you may submit. We also explain how we may use the personal data in different ways according to the purpose for which it was provided. In this context, we would encourage parents and grandparents to spend time online with their children so that they are fully familiar with the sites visited by their children. We may sometimes ask users of our Website or other services for details of their age. In this respect, children under 16 years of age must have permission of their parent or grandparent to submit their data to us.

The website

This website and its owners take a proactive approach to user privacy and ensure the necessary steps are taken to protect the privacy of its users throughout their visiting experience. This website complies with all UK national laws and requirements for user privacy.

Use of cookies

This website uses cookies to better the users experience while visiting the website. Where applicable this website uses a cookie control system allowing the user on their first visit to the website to allow or disallow the use of cookies on their computer / device. This complies with recent legislation requirements for websites to obtain explicit consent from users before leaving behind or reading files such as cookies on a user’s computer /device.

Cookies are small files saved to the user’s computer’s hard drive that track, save and store information about the user’s interactions and usage of the website. This allows the website, through its server, to provide users with a tailored experience within this website. Users are advised that if they wish to deny the use and saving of cookies from this website on to their computers hard drive they should take necessary steps within their web browsers security settings to block all cookies from this website and its external serving vendors.

This website uses tracking software to monitor its visitors to better understand how they use it. This software is provided by Google Analytics which uses cookies to track visitor usage. The software will save a cookie to your computer’s hard drive in order to track and monitor your engagement and usage of the website, but will not store, save or collect personal information. You can read Google’s privacy policy here for further information [ ].

Other cookies may be stored to your computer’s hard drive by external vendors when this website uses referral programs, sponsored links or adverts. Such cookies are used for conversion and referral tracking and typically expire after 30 days, though some may take longer. No personal information is stored, saved or collected.

When you visit we may automatically collect certain personal data that we then aggregate so that it is not linked to a single identifiable individual. This information provides us with statistics such as how many users visited our site and which pages were accessed. By collecting this information, we learn how to best tailor this website to our visitors. We collect this information through “cookies” as explained below.

Contact and communication

If you communicate with us through any link on our website, we may ask you for your personal data so we can respond to your questions and comments. You may also choose to provide additional information as well.

Users contacting this website and/or its owners do so at their own discretion and provide any such personal details requested at their own risk. Your personal information is kept private and stored securely until a time it is no longer required or has no use, as detailed in the Data Protection Act 1998. Every effort has been made to ensure a safe and secure form of email submission process but users are advised that they do so at their own risk.

This website and its owners use any information submitted to provide you with further information about the products/services they offer or to assist you in answering any questions or queries you may have submitted. This includes using your details to subscribe you to any email newsletter program the website operates but only if this was made clear to you and your express permission was granted when submitting any form to email process. Or whereby you the consumer have previously purchased from or enquired about purchasing from the company a product or service that the email newsletter relates to. This is by no means an entire list of your user rights in regard to receiving email marketing material. Your details are not passed on to any third parties.

Email newsletter

This website operates an email newsletter programme, used to inform subscribers about products and services supplied by this website. Users can subscribe through an online automated process should they wish to do so but do so at their own discretion. Some subscriptions may be manually processed through prior written agreement with the user.

Subscriptions are taken in compliance with UK Spam Laws detailed in the Privacy and Electronic Communications Regulations 2003. All personal details relating to subscriptions are held securely and in accordance with the Data Protection Act 1998. No personal details are passed on to third parties nor are they shared with companies or people outside of the company that operates this website. Under the Data Protection Act 1998 you may request a copy of personal information held about you by this website’s email newsletter program. If you would like a copy of the information held on you please write to the business address at the bottom of this policy.

Email marketing campaigns published by this website or its owners may contain tracking facilities within the actual email. Subscriber activity is tracked and stored in a database for future analysis and evaluation. Such tracked activity may include; the opening of emails, forwarding of emails, the clicking of links within the email content, times, dates and frequency of activity [this is by no means a comprehensive list].

This information is used to refine future email campaigns and supply the user with more relevant content based around their activity.

In compliance with UK Spam Laws and the Privacy and Electronic Communications Regulations 2003 subscribers are given the opportunity to unsubscribe at any time through an automated system. This process is detailed at the footer of each email campaign. If an automated un-subscription system is unavailable clear instructions on how to unsubscribe will be detailed instead.

Competitions and promotions

At we may occasionally run competitions and feature promotions. If you choose to enter, we may ask you for your personal data such as your name, email address, postal address and telephone number for the purpose of conducting these promotions. Competition and promotion rules are explained in out Terms of Use.

Newsletters and other communication

On our website, you may sign up to receive newsletters and other communication about our services and promotions. To sign up, we may ask you for additional personal data such as your date of birth, postcode, email address and mobile telephone number. This personal data is used by us to send you the communication you request. Details of how you may opt-out of receiving any communication from us are described in “Your rights and Preferences” section below.

Products or services for purchase

You may choose to purchase accommodation and services or subscribe for such services through our website. We may ask you to provide your name, email address, postal address and telephone number or other personal data. The personal data is collected for the purpose of providing you with the services you choose to purchase and/or subscribe for. We may ask you to provide your credit card details for this purchase or we may direct you to a member hotel to process your payment. If we direct you to a member hotel or other third party, please be aware that Pride of Britain Hotels is not liable or responsible for such service and that your use of that service might be subject to terms and conditions imposed by the service provider and other privacy policies.

External Links

Although this website only looks to include quality, safe and relevant external links, users are advised adopt a policy of caution before clicking any external web links mentioned throughout this website. (External links are clickable text / banner / image links to other websites.)

The owners of this website cannot guarantee or verify the contents of any externally linked website despite their best efforts. Users should therefore note they click on external links at their own risk and this website and its owners cannot be held liable for any damages or implications caused by visiting any external links mentioned.

Adverts & Sponsored Links

This website may contain sponsored links and adverts. These will typically be served through our advertising partners, who may have detailed privacy policies relating directly to the adverts they serve.

Clicking on any such adverts will send you to the advertiser’s website through a referral program which may use cookies and will track the number of referrals sent from this website. This may include the use of cookies which may in turn be saved on your computer’s hard drive. Users should therefore note they click on sponsored external links at their own risk and this website and its owners cannot be held liable for any damages or implications caused by visiting any external links mentioned.

Social Media platforms

Communication, engagement and actions taken through external social media platforms that this website and its owners participate with are subject to the terms and conditions as well as the privacy policies held with each social media platform respectively.

Users are advised to use social media platforms wisely and communicate / engage with them with due care and caution in regard to their own privacy and personal details. Neither this website nor its owners will ever ask for personal or sensitive information through social media platforms and encourages users wishing to discuss sensitive details to contact them through primary communication channels such as by telephone or email.

This website may use social sharing buttons which help share web content directly from web pages to the social media platform in question. Users are advised before using such social sharing buttons that they do so at their own discretion and note that the social media platform may track and save your request to share a web page respectively through your social media platform account.

Shortened Links in Social Media

This website and its owners through their social media platform accounts may share web links to relevant web pages. By default some social media platforms shorten lengthy URLs (web addresses).

Users are advised to take caution and good judgement before clicking any shortened URLs published on social media platforms by this website and its owners. Despite the best efforts to ensure only genuine URLs are published many social media platforms are prone to spam and hacking and therefore this website and its owners cannot be held liable for any damages or implications caused by visiting any shortened links.

Where your personal data may be transferred and stored

Your persona data will be processed in the United Kingdom and/or in other states of the European Economic Area (EEA).

Customer Database

Pride of Britain Hotels directly controls and manages all personal data captured and stored in its role as Data Controller. Personal data is held and maintained in a customer database including which communications individuals have opted in to receive. Importantly, the database is kept up to date with any requests to delete, amend or access personal data logged, recorded and actioned. The database is primarily used to communicate to customers on promotions, services and member hotels where permission to do so has been obtained. In so doing, the option to unsubscribe from future email communication is provided.

How we protect personal data

We maintain administrative, technical and physical safeguards for the website to protect against loss, misuse or unauthorised access, disclosure, alteration or destruction of the personal data you provide on

Your rights and preferences

We strive to operate an open and honest approach to the protection and security of personal data.  In so doing, we fully acknowledge individuals’ rights to know what data we hold and to have the ability to amend, delete or object to the data stored on them.

Access and correction

Pride of Britain provides website visitors and other customers contacting them through other communication channels with reasonable access to personal data and the ability to review and correct it as and when necessary. To help protect your privacy and security, all reasonable steps are taken to verify your identity such as requiring a password and user ID before granting access to your personal data.

Update your preferences

If you would like to view the personal data held about you, to update your contact details and preferences, to tell us you no longer want to receive communication about our events and services or to tell us you no longer want Pride of Britain to process your personal data, you may email us at [email protected] (See below for full contact details). If you would like to be removed from our database, you may email us at [email protected]

If you ask that we stop using your personal data, we take reasonable steps and honour that request. However, we will retain records of your personal data as needed in order to comply with applicable law.

In all cases, we will respond within one month but with the intention of doing so as soon as possible.

Updates to our privacy policy

This notice may be updated periodically and without prior notice to reflect changes in our online information practices on We will post a prominent notice on this site to notify you of significant changes to our Notice at the top of the Notice when it was most recently updated.

How to contact us

If you have any questions or comments about this notice or if you would like us to update any aspect or all of the personal data we have about you or to action any of your rights and preferences, please contact us by any of the methods below:

  1. a) Send an email to the Data Controller at [email protected]
  2. b) Write to the Data Controller at Pride of Britain Hotels, Cowage Farm, Foxley, Wiltshire SN16 0JH
  3. c) Call by phone on 01666 824666