The consortium was formed in 1982 to enable like-minded hoteliers to pool their resources to reach a wider audience of discerning customers. Mission statement: 'To effectively market and support a collection of the finest privately owned hotels in Britain'.

Membership is limited to no more than 50 properties, and it is the members themselves who decide whether a new applicant is suitable to belong to the consortium, following anonymous inspection and a vote.

Applications from privately owned and operated hotels that have achieved the equivalent of AA Red Star status are particularly welcomed. The consortium seeks to represent a mixture of traditional and contemporary styles of hotel, with an emphasis on great hospitality.

For further information, please contact us