Pride of Britain is many things: a fraternity of like-minded hotel professionals; a seal of approval; a marketing service. It is our hoteliers who decide whether a property is suitable to belong to the consortium through a system of inspection and voting to ensure that it genuinely remains "a collection of the finest privately owned hotels in Britain".
All 35 member hotels (actually it's 34 plus a luxury cruise ship) have invested heavily in training, innovation and the creation of new facilities to make your stay as comfortable and enjoyable as possible, be it for business, entertaining or sheer indulgence.
Please call FREEPHONE 0800 089 3929 to speak to our dedicated team in Wiltshire who will be pleased to assist you with overnight stays, short breaks, weekend breaks, special offers and the purchase of gift vouchers.